Monday, March 2, 2009

SOOOO THE KIDS ARE GONNA BUILD A BETTER WORLD, HUH?

BECKS MODELING CLAY IS ONE OF EUROPE'S LARGEST MODELING CLAY DEVELOPERS, BUT IS OFTEN OVERLOOKED BY PARENTS BECAUSE OF THE OVERWHELMING BRAND POWER OF PRODUCTS LIKE PLAY-DOH. IN AN EFFORT TO FOSTER AN IMAGE THAT PROJECTS CARING ABOUT CHILDRENS' CREATIVITY, THE COMPANY HAS RELEASED THIS MOST RECENT AD CAMPAIGN WITH A TAGLINE THAT READ, "LET THE KIDS BUILD A BETTER WORLD." INTERESTING IDEA. I JUST HOPE THEY ARE AYING AS MUCH ATTENTION TO MAKING THE ACTUAL PRODUCT SAFE FOR INGSTION (we allll know there have been hella kids eatin the stuff since before we were kids, lol).

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