"It’s not that hard to find ways to monetize your ideas. It’s very hard to find ways to monetize your CDs when people don’t fucking listen to CDs anymore."
OK GO Front man, Damian Kulash, confidently expresses his take on the band's financial future after gaining its independence from EMI Music.
Since '81, when MTV brought the world of music videos into our homes, artists have been pushing artistic boundaries. OK GO is a musical foursome whose visual creations surpass the average boundaries and border live art exhibitions. Their 2006 release of "Here We Go Again" won them a 2007 Grammy Award for "Best Short-Form Music Video" and has earned them 50 million + you tube views. The response from their most recent release "Rube Goldberg", is a promising step towards the band's continued success, even after leaving their major label, EMI Music.